Where my Altos At?
You know that feeling when you light your Nissan Altima candle and the scent puts you in the passenger seat to go somewhere magical while the perfect playlist sets the mood?
That's the power of Black women creating experiences that touch all the senses. And honey, we've been doing it for generations!
Today, we're diving deep into how Black women are revolutionizing both the fragrance and music industries and let me tell you, the revolution is being both scented AND soundtracked!
Let's talk about our girl Doechii, who's not just making waves, she's creating tsunamis! This queen just made history as only the THIRD Black woman to win Rap Album of the Year since the Grammy categories inception in 1985 with Alligator Bites Never Heal and the way she's using her platform? Pure Girl Boss Energy!
Speaking of energy, have y'all seen how she's breaking down mental health stigmas with her viral hit Anxiety? Just like how we create safe spaces through our fragrances and carefully curated playlists (scan that QR code, bestie!), Doechii is creating safe spaces in her music. She's following the likes of mental health advocate Megan Thee Stallion, showing us that it's okay to not be okay! Sometimes healing looks like dancing in your room with your favorite candle burning (might I suggest our On My Mama for those self-care moments? 😉).
But wait, there's more tea to spill! When Doechii won Billboard's Woman of the Year award, did you catch how she used her platform? Instead of just celebrating her own win she brought attention to upcoming female artists in the industry, specifically highlighting Black women who haven't gotten their flowers yet. That's a girls' girl and we love to see it! It's giving the same energy as our viral "Nissan Altima" candle: unexpected, unapologetic, and absolutely unforgettable! Just like how that candle captured a whole cultural moment (y'all know exactly what I'm talking about 😂), Doechii's success is serving raw authenticity with a side of you thought you knew, but you had no idea.
Doechii's using her platform to uplift others, we're proud to ensure our featured artists receive their streaming credits every time you scan that QR code. Because THAT’S what community is about: lifting as we climb, creating space for more voices, more scents, and more stories.
Stay tuned for Part 2 next week, where we'll explore how legendary Black women vocalists have influenced not just music, but the way we experience and remember moments through all our senses. Trust me, you don't want to miss this journey!
